Master E-business and marketing parcours e-Business and Marketing
Publics / conditions d'accès
The Master in e-Business and Marketing is a part of Master in Management Programs (MIM); which are designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowledge and leadership ability.
The MIM is a full time program, taught completely in English.
Students could apply from Master 1 or directly to Master 2 upon the field of Bachelor degree and the Master 2 application form.
The Master Diploma is delivered under the control of the French Ministry of Higher Education.
This major in e-Business and Marketing provides Practical knowledge and Critical thinking in digital marketing and communication. It also provides the new skills required to develop and manage the digital communication supporting new business trends. New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross channel, big data opportunities, new marketing features. The main objectives of this major are to: - Master the key tools and process of creation e-business activities; - Develop the ability to operate and improve the new-technology and social media marketing and communication; - Get ready for e-business models (new models, new channels, new media, logistics, human, physical and virtual resources...).
Intitulé officiel figurant sur le diplôme : Master Droit, économie et gestion mention marketing vente
Inscrit RNCP : Inscrit
Codes NSF : -
Code ROME : -
- an orientation week,
- Master 1 with a core curriculum of management
- Master 2 with transversal management courses, major courses, career development supporting courses, and internship
Courses are organized over 2 semesters per year and carry between 2 to 8 credits, depending on the importance and duration, with a full amount of 60 ECTS credits per year.
Stage / missions
1 bloc de trois UE électives au choix :
Aptitude au management et à la direction d'entreprise
Expertise stratégique marketing et sa définition
Expertise stratégique commerciale et sa définition
La gestion et le management des actions marketing et /ou commerciales.
Case 1D3P40, 2 rue Conté
75141 Paris cedex 03
Tel :01 58 80 87 49
Centre(s) d'enseignement proposant cette formation
- Stage de formation
- Parcours imposé